Department store business in pakistan

Department store business in pakistan Free Online Research Papers Pakistan retail industry is a derivative of the growing economy, changing demographics and preferences of the Pakistani consumers. Retailing format like supermarkets, department stores, mega stores, shopping malls and retail chains had come up on the country with varying intensity during the 1980’s and 1990’s, have now started proliferating. Organized retail is booming and creating huge opportunity for enterprises. Ever increasing number of hypermarkets, departmental stores and shopping malls are inviting potential investor to invest in Pakistan. Data was collected from over a 100 people including college going crowd and young professionals as they would be more interested in trying out new Department Stores and were more cognizant. Analysis was carried out using statistical tools. Findings of this research could provide useful information to potential investors for investment in departmental stores of Pakistan. Keywords : Booming, Creating opportunities, Invitation to Potential Investor, Investment 1. INTRODUCTION Department stores are places where you can find everything you need. And by everything means clothes, shoes, perfumes, cosmetics. home appliances, electronics and even home furnishings. These goods are separated into divisions and departments supervised by managers and buyers. There are also departmental divisions of merchandising, advertising, service, accounting, and budgetary control. The rise of department stores has made shopping easier and more convenient for most people. Now we no longer have to travel far and wide because these places have materialized everywhere in various cities. And since there are abundant sources of these shops, searching for the perfect shopping center has been a tad tricky for the eager shoppers. Department stores are often classified according to the kinds of goods they carry and the prices they charge; typical categories include discount, general merchandise, fashion or high fashion, and specialty. Many offer additional services, including gift wrapping, alterations. 2. SHOPPING IN TWO WAYS Years ago, shopping was a task that can only be completed through personal visits to stores. There were only a limited number of stores to purchase the peoples wants and needs. Shoppers also used to pay for the merchandise through cash. But today, shopping has become a complex yet easy process for most people. Because of the rise in the number of department stores and the various ways to shop for the things you need, shopping has become a simpler task for everyone. Department store shopping can now be done through personal or online visit. Shopping personally for the items you need would require you to visit several shops. Many prefer this type of shopping because they can have a personal view of the items they need. Department store shopping can also be performed online. Those with hectic schedules can now conveniently shop for everything they need through the internet. And like personal shopping, you will be presented with different choices of the things you need. Regardless of the way people shop, they need to have access to the various department stores nearest to their areas. Take a peek at the smallest to largest department stores within vicinity is the basic desire of each customer. 3. DEPARTMENT STORE BUSINESS IN PAKISTAN In recent years, people get used to buy daily use items from department stores and this trend is increasing in Pakistan. Some of the Foreign Multinationals like Metro, Banner Store International (Pvt) Ltd,Makro etc. have invested in departmental store business by seeing this huge opportunity. Most of the stores are running in urban cities of Pakistan. The total urban population of Pakistan is 56 Million. By applying statistical tools on data acquired through questionnaire it is observed that each 4th person who belongs to urban cities like to get shopping from Department Store. Data of some big cities of Pakistan is given below with reference to number of customers and renowned Department Stores in each city. It is observed that huge percentage of customers visiting Department Stores belongs to Middle and Upper class, with an average income of Rs.35000. The lower class is not much interested to buy goods from Departmental stores, they are more eager to buy things from small general stores, because these general stores provide credit facility to them. As both shopkeeper and shopper belongs to same vicinity, so there is less element of uncertainty of payment involved in these kind of transactions. Departmental Store business is not successful in rural areas of Pakistan, because the culture of rural areas restrict Departmental Stores to operate their business in these areas. The major obstacle for Department Store in rural areas is that the most of the payments are made at the time of crops harvesting,.people are used of these kind of practices, so they are not in a position to accept a sudden change. There wasa continuous rising number of Department Stores since year 2000 as investigated in the present research. There was a linear relationship in number of Department Stores per year until 2004. However an exponential rise was observed after 2005. Major reason attributed to this rise was the awareness and convenience felt by the customers by making purchases from Department Stores. In the year 2000 the total numbers of renowned Departmental Stores in big cities of Pakistan were 25 and now their figure increased upto 108. This trend clearly shows that the future of Department Stores is bright in Pakistan. 4.DEPARTMENT STORE FACTORS Following factors should be considered before starting a departmental store: a) Is there a definite need for the store? b) Do you have expertise and experience in operating this type of business? c) Will you get enough customers to make it profitable? d) How will you finance the property and the inventory? e) Can you find a good location? f) Can you be competitive in price and still make a profit? 5. RESEARCH METHODOLOGY I. RESEARCH DESIGN It is an overall framework that indicate what information is to be collected and from which source and by which procedure in research project. In this research, the first stage is exploratory, in which clarification of the specific problem is identified, in second stage we are interested in knowing the characteristics of certain group such as – age , sex , income , education , occupation for which descriptive study is necessary. This study involves the field survey conducted across different departmental stores in Islamabad and Rawalpindi. The respondents were approached outside the billing counter of departmental stores after they had finished shopping, before leaving stores. It also focused on the decision about choice of stores for specific purchase incident, since each purchase occasion might actually be a different decision. The respondents were given the questionnaire to respond their views about particular departmental stores. In some of the cases respondent were subjected to personnel interview. Responses were sought regarding customer patronage behavior. In Pakistan, departmental stores are proliferated with number of brands and their offering and almost all the stores is used for stocking or displaying the merchandise. The departmental stores are larger mostly 2000-3000 sq. ft. But very few of them have more than 5000 sq. ft. and are being designed for better display and browsing by the shoppers. The format was distinguished based on the facility provided to the shopper to browse and choose by themselves. This study was conducted in old as well as new format of departmental stores. The store was chosen from different part of cities to enable a wider spread of sample. The general hypothesis about stores choice drivers were that for routine purchase such as grocery items and apparels choice driver should be include in stores services dimensions and attractiveness of the physically layout. It is important to validate this hypothesis. Since the indication is that departmental stores should be providing more evolved dimensions of services to attract shopper it remain to be proven that such dimension do actually improved departmental stores. Secondary Research:External secondary data has been generated to obtain volume of sales regarding Department Stores. Survey Research: (1)Data was collected from candidates using questionnaire. The questionnaire was distributed in colleges and people on the street.(2)ï€  I distributed the questionnaires outside the Department Stores to gather data from people who hadcome to visit there.(3)ï€  I made an online questionnaire and circulated on the internet and gathered results from those II. SAMPLING DESIGN The aim was to collect 100 samples for the analysis. The samples should be such that they are consumers of Department Stores. I also tried to get an adequate ratio of men and women in the samples. The main demographics targeted were the younger age group as they are more aware of such Department Stores. Also I tried to focus more on the college going crowd and young professionals as they would be more interested in trying out new Department Stores and were more cognizant. Buyers who have been visiting Department Stores were better able to answer the questions regarding the influencing factors and the reasons for their consumption and purchase. The samples collected from internet have also been very valuable in the research. Measurement Instruments: The measurement instruments in the questionnaire was a 5 point lickert scale for values as strongly disagree = 1, disagree = 2, neutral = 3, agree =4, strongly agree =5 for shopping at Department Store. Apart from details regarding their choice of Department Stores, their frequency of visits and their spending patterns will also be mapped. The data was extracted and put in MS Excel. All the further analysis was then carried out by using Statpro. The measurement was designed to get a fair idea about the various attributes and conducted factorial analysis of the important attributes. III. FINDINGS OF DESIGN a) Reliability Test: Reliability test is to find out the reliability of the instrument. In this test the value of alpha is found to be 0.783 which is nearly equal to 0.8, and according to the thumb rule of alpha reliability is good. b) One Sample Test From the results of one sample test, we can say that: 1. Respondent are considering adequate sign board, quality of products, variety of products, plastic money service as important factor in deciding where to shop. 2. Parameters which less important for deciding where to shop are availability of open space, layout of the place, offer coupons and mobile charging zone. 3. Furniture and decor, colour and lighting, comfort and feel, adequate sign boards, courtesy and friendly atmosphere are moderately important. c) ANNOVA test From the results of ANOVA test, we can say that: 1. The F value of table is 2.18. Thus, we can accept the hypothesis that the factors quality of products, coupon and advertisement, variety of products, overall ambience affects the customer satisfaction. 2. Value of nearness to store is 3.586. Thus, we reject the hypothesis that nearness to store affect the customer approach to Department Store.. It was observed that customers are ready to travel even far from their residence for buying in departmental stores because of quality services and products. d) From the given data of Spendings and Visits of customers in a departmental store, a scatter plot has plotted, in order to analyze that whether a number of visits at departmental store have any impact on customer spendings. It was observed that as much time a customer visit Department Store, there are 85.4% chances that it will increase customer spendings. Customer spendings and Customer visits are positively correlated which is 0.854. It could be analyzed that if a customer make more visits at Department, there are 85.4% chances that the customer will make more purchases from Department Store. The broad conclusion about store choice among consumer indicates that image and perception have significant impact on final outcome. Perception about is driven substantially by tangible characteristics of departmental stores such as format of stores, size, distance from home, looks, as well as intangible factor like environment of stores. Given the limited information is available on shopping behavior of customer as even customer doesn’t know that what they like, so it was decided to design an exploratory study to identify major factor which affect behavior of customer and their satisfaction. e) From the result of time series plot , we can conclude that the major portion of spendings on department stores are made by people who belongs to the age group of 35 to 55. By offering attractive packages any Department Store can increase its share in both upper and lower age groups. 6) FINDINGS As a result of an exhaustive investigation of all the parameters and methodology adopted above, following findings were established: a) Customers have several reasons to choose any departmental store. But the primary reasons are ‘value for money’, ‘quality of product’, ‘variety of product’ and ‘service of the store’. More than 80% respondent indicated that these are the important reasons. Out of all respondents provided, 70% respondent responded that ‘ambience and layout’ was equally important as a buying behavior. This indicated that customer have one or mostly two good primary reason and other reason to visit departmental stores. b) Number of Department Stores had a steady rise from 2000 to 2005 in Pakistan. However the customers observed an exponential growth after 2005 because of the awareness and convenience of these Department Stores.. c) Speed of transactions and ease at Department Stores was a major parameter that motivated customers for visiting Department Stores to fulfill their needs. The responses were gathered through close ended questions. The respondents were probed for much reason the first reason being the top of the mind. The responses which were gathered through the questionnaire is used for further analysis. The study captured about different responses that could be classified into seven important categories. PRIMARY STORES CHOICE VARIABLES BY CATEGORY OF STORES Grocery and food items are choose by the customer strongly based on the more proximity and patronizations. The customer would like to reduce the time. However as indicated by the higher scores if customer have been buying for longer period off time , they do not mind buying from a store located at greater distance. The importance of relationship, comfort level with the departmental stores is stressed with regard to grocery and food items story. This seems to be some indication of an inherent loyalty to the stores in this category. So when experience of shopping is good there is a high chance of next visit. The customer is willing to trade-off the extra travel with the experience. However the proximity is the most important driver of loyalty to a grocery store. Ambiance is not important factor for customer in this category. In the case of consumer durable stores, consumers give more importance to merchandise, referral, and ambience. They prefer to visit those stores that depth and wide range of product. Customer in these stores looks for variety. Stores that offer good price and discount are also visited. The ambience reflected in terms of lighting, setting and comfort is also relevant in determining store choice. A good display of product, so that customer can look around and touch and feel the product becomes an important consideration in departmental stores. Leisure sections of departmental stores (books and music, accessories and lifestyle products) tend to attract customers on the basis of ambience of stores. The customer wants comfortable store as they tend to stay for longer on each visit. The lighting display and attractive decor of the store become an important factor. In case of apparels, customers value merchandise, ambience and brand. They want variety and would like to touch and feel the product. Range of merchandise, in terms of product and price, attract shopper to a store. They would like to satisfy themselves about making right choices by trying them out before finalizing their product. 7. CONCLUSION Customer satisfaction is the key to keep existing customer. Customer satisfaction must be matching or greater than the customer expectation. From the research study I have done, I concluded that the overall customer satisfaction regarding the departmental stores in Pakistan is reasonably good. If we define it in percentage term then it is approximately 61% in urban areas. Yet there are some aspects as noted in guideline section where the departmental stores in Pakistan need to focus more in order to increase market share: 1. The checkout counters are crowded, especially in peak hours and holidays. Customers have to spend 20 minutes to 45 minutes in queue. Departmental stores should take proper measures to increase number of checkout counters in case of such occasions. 2. Products kept in sections such as toys and children’s sections should not be kept at height. According to suggestions given few customers, specially children, find it difficult to get access to such products. 3. In case of trolleys used, there is not enough space to move around the departmental stores on holidays or in peak hours. This may cause hindrance in case of emergency or in case of families with small children. Departmental stores to take proper measure so as to allocate enough space for movement of trolley even during holidays or peak hours. 8. REFRENCES 1. Kothari C.R., (2004) â€Å"Research Methodology- Methods and techniques†, New Age international Publication. 2. Businesss Today (2010), â€Å"Retail revelation†. 22 July-6 August. 3. Jones T. O. And Sasser W. E. (1995), â€Å"Why satisfied Customer Defect†, Harvard Business Review, Vol. 73, No. 6. pp 88-99. WEBSITES: 4. www.livemint.com 5. www.bimtech.ac.in/indiaretailreview 6. www.trueknowledge.com 7. www.businessdictionary.com Research Papers on Department store business in pakistanAnalysis of Ebay Expanding into AsiaInfluences of Socio-Economic Status of Married MalesRiordan Manufacturing Production PlanMarketing of Lifeboy Soap A Unilever ProductIncorporating Risk and Uncertainty Factor in CapitalThe Spring and AutumnPETSTEL analysis of IndiaDefinition of Export QuotasThe Fifth HorsemanThe Relationship Between Delinquency and Drug Use

Make Case Study Writing Manageable

Make Case Study Writing Manageable Make Case Study Writing Manageable Case studies are one of the most difficult things to write. There are very specific formats to be followed. Sometimes they can be complicated for people that have never attempted this type of writing. Research needs to be documented so it can be confirmed by someone else at a later date (if necessary). All graphics need to be checked for potential typographical errors and consistency. Writing even a small case study can be challenging, and why so many new writers can benefit from the help of an academic writing service. Writing a case study has several steps. First, gather all relevant information, sift and organize it to make a convincing case. In a pre-digital era information could be spread out over a huge physical area with note cards, books, reports, and folders. One advantage of using laptops and desktops is that all that information can be scanned in and kept in a single thumb drive or in the cloud. Not only can you work on a case study wherever you wish, it keeps your workspace organized. The next step is to start organizing in a clear and coherent way. This can be facilitated by a renaming and sorting files, or dividing resources into a few physical piles. By classifying sources into different categories, a better narrative can be developed. Better yet, your directories and files can later be digitally shared with others, giving them easy access to the information. Once this has been done the writing itself can take place. Using an academic writing assistance service can be a huge help in this endeavour. A professional writing service can teach you how to create any necessary graphics, adding a little extra panache to the study and better organizing information that may have been merely input into a plain-looking table. They can also check for typographical and factual errors. This makes the effort much easier for any person in charge of a case study. All told, a academic writing assistance service can save a lot of stress and time, making it well worth the investment. For those looking to make an impression on readers, this service is well worth the investment. For those more concerned with the research, help with writing is a welcome relief. Contact Master’s Essay today to get started.

Children killers Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Children killers - Annotated Bibliography Example hs Prophet†, the author, Sina illustrates that Kony Joseph proclaimed himself as one of the spokespersons of God before ruling over the Ugandan people. After gaining the trust of the people, Kony Joseph then takes advantage of the children and orders them to become soldiers and participate in child-sex activities. The act makes the Uganda people to hate Kony since he misleads the young children into activity that they dislike. Twesigye, Emmanuel, the author of the book, â€Å"Religion, Politics, and Cults in East Africa: Gods Warriors and Marys Saints† argue that Kony Joseph was a spiritual leader before being brutal to his own people. The author identifies that at first all the Ugandan citizens promoted the works done by the Lord’s Resistance Army movement since it was fighting for the human rights. However, the movement later begun rejecting own people and participated in brutal family murders. In the book, â€Å"Unarmed and in Harms Way, My Obsession with Ending Violence† the author, Hoffman Ben mentions that Joseph is responsible for numerous deaths in the entire east African society. Hoffman later identifies in the book that Kony has contributed to numerous wars in diverse nations such as Southern Sudan, Central African Republic and Congo. For reasons of contributing to the wars, the international criminal court is charging Kony as a criminal. In the book, â€Å"Living with Bad Surroundings: War, History, and Everyday Moments in Northern Uganda†, the author, Finnstrom, identifies that most of the children in Uganda have turned into participating into criminal activity. Since the LRA has recruited almost all the young children into soldiers, the children are forced to participate into wars. Finnstrom identifies that the children that deny the offer of the job are killed or the ears, lips and the nose are cut off. The author of the book, â€Å"Social Torture: The Case of Northern Uganda, 1986-2006†, Dolan identifies that Kony was a raised up Christian by the

Perspectives on Changes in Adulthood Essay Example | Topics and Well Written Essays - 1500 words

Perspectives on Changes in Adulthood - Essay Example With this, I believe that in order for me to live a good life, I must refrain from abusing others or causing them unnecessary hurt. This means that I should be mindful of relationship with people such that I give utmost consideration to how they feel. When dealing with the people I care most about like my family, friends or colleagues and even strangers, I try to be firm but at the same time gentle and understanding. Exploring the other side of the coin, the same rule may also be interpreted as to do unto others what we want them to do unto us. Hence, since I desire respect and love from the people who matter to me, I should also be generous in giving the respect and love that I yearn from them. This principle of reciprocity also extends to finding ways and means to be of service to people. I try to share with others as much as I could. I impart to them my material blessings, quality time and God-given talents. I have been blessed with myriad gifts and abilities. As such, I should maximize these blessings my putting them into use that is mutually beneficial for my fellowmen and me. In this regard, it is not only I who becomes the better person but they as well. However, I am cautious of people who attempt to exploit the kindness and generosity I willingly offer. I also protect myself from being taken advantage of. With regard to my personal concerns, I reckon that to ensure success in life I should always give my best in everything I do. Thus, in all my undertakings, I exert my best effort. Although the outcome may not be as expected, what is essential is that I tried my best.Perception on Changes in Activities, Relationships, Health and Mental Outlook As I crossed over from early to full-bloom adulthood, my perception and action on various matters have substantially changed. During early stages of adulthood, I have this typical carefree attitude that one normally displays in youth. To widen my horizon, I savored attending social gatherings and parties where I met a lot of people and made new friends or contacts. When I was younger, I loved exploring new things, thus, I was open to trying activities or things that I have never encountered. When it comes to my relationship with others, I was more passionate, intense and irrational with no complete regard as to what effects such emotions or actions would have on me. Bordering on the immature side, the relationships I had built then tended to be unstable as I somehow had a narrow and selfish viewpoint. With regard to my health, this aspect was not really a primary concern then. Albeit I was fully aware of apparent health hazards relative to having vices or driving too fast or consuming too much junk and fatty foods, it never dawned on me that these might have adverse effects on me. I was not totally appreciative to the good health I enjoyed with the perception that such condition would last a lifetime. As a young adult, my mental outlook by and large lies alongside childishness or immaturity. With this, I was aggressive so I had the tendency to always act before actually thinking of the whole circumstance or the consequences of my actions. This attitude brought about a number of regrettable results.

Mandatory HIV Testing Essay Example for Free

Mandatory HIV Testing Essay Imagine Las Vegas disappearing overnight and leaving nothing behind but empty stages and barren casinos, becoming nothing short of a ghost town. If all the people that have died from HIV/AIDS in the United States since the beginning of the epidemic were taken out of one geographical region, Las Vegas could easily be erased. The three most common ways to contract HIV are: unprotected sex with an infected partner, injecting drugs using an unsterilized needle that has been used by someone who is infected or during pregnancy, labor or delivery or breastfeeding where the mother transmitted the virus to her child. If an infected woman, not seeking treatment, becomes pregnant, the chance of her transmitting the infection to her child ranges from 15-45%. An infant, who has not even had the chance to speak, walk, or enjoy life, has such a high risk of contracting a deadly infection because the mother did not consult with her doctor and seek the appropriate treatment during her pregnancy. Did she not seek treatment because she did not know that she was infected, did she know but was too ashamed to relay the information, was she afraid she could not afford treatment? If routine HIV tests were conducted along with all the other blood tests throughout a pregnancy, infections would be indentified, treated with precaution and it would allow doctors to dramatically reduce the risk of mother-to-child HIV transmission. With effective interference, the chances would be reduced to below 5%. With this knowledge, HIV screening must be made mandatory for those seeking any form of prenatal care. The Center for Disease Control and Prevention (CDC) estimates that 1,148,200 people (13 years and older) in the United States are living with HIV; 18% of those people are unaware they are infected. The infection rate has stabilized over the last few years to roughly 50,000 new infections each year—that means that someone in the US is infected with HIV every 9 minutes. HIV and AIDS are not the same. HIV stands for Human Immunodeficiency Virus. This strand cannot stand as a virus alone and reproduce; it needs to infect the cells of a living organism. Normally, the immune system fights off unwanted viruses but this particular virus attacks the immune system directly, preventing it from destroying the unwanted virus and repairing damaged cells. AIDS is a condition that is caused by the irreparable immune system. When the immune system is damaged this badly, it is incapable of  fighting off any infection. If left untreated, it takes, on average, ten years for someone to develop AIDS from the date of infection. This average takes in to account a healthy diet and lifestyle—not someone who may be suffering from malnourishment or other unrelated illnesses. Women are more susceptible to being infected with HIV through heterosexual sex and infected needles than men. The number of HIV positive women in the US, of child-bearing years, is still growing at a rapid rate. They account for roughly 23-25% (11,000-12,500) of new infections each year. In a recent study conducted by the CDC, only one in five women between the ages of 18 and 64 report that they have been tested for HIV in the last twelve months. Among those women who are HIV positive, 31% of them were diagnosed in the later stages of HIV, resulting in an AIDS diagnosis within one year. Women who are HIV positive have the possibility of transmitting the virus to their child during labor or post labor, during breast feeding. There are approximately 2000 babies being born with HIV each year and more become infected as a result of breastfeeding. This is by far the smallest group of people infected per year, but this number could be reduced to almost zero, if proper interventions were mandatory. When women think or realize that they are pregnant, they seek out a gynecologist or other medical professional to aid them throughout their pregnancy. They are put through numerous blood tests to ensure they have the appropriate vitamin and glucose levels. They even undergo a STD test that tests for a variety of sexual transmitted diseases, excluding HIV. Some professionals offer the test and try to convince their patient that it is important, but some still refuse. Implementing mandatory HIV tests for pregnant women ensure that more people get tested, educate on the effects of HIV, are able to get treatment, and dramatically reduce the chance of their child contracting the virus. The test should be performed with the routine STD test at the beginning of the pregnancy and then once again before labor, because it can take up to six months for the virus to show up during a screening. The woman would know whether she has contracted HIV and have the ability to discuss the options with the doctor. Treatment should accompany the pregnancy, if needed, at no cost. The treatment for the baby after delivery would also incur no cost. A major, non-political, concern about  mandatory testing is the cost associated with treatment. It does not seem logical, but HIV treatments are extremely expensive. It costs thousands of dollars each year for medications and regular doctor’s visits. For people who have full coverage insurance, the cost for the medication is almost completely covered but they still have to pay the co-pays to visit the doctor. There are also federally funded programs to assist with HIV costs, and though they might regulate which medications patients can take, most doctors would prefer that a patient be taking some sort of medication rather than none at all. And finally, there are other programs such as Medicare and Medicaid that assist those who are HIV positive. Although some states will not grant acceptance in the Medicaid program unless the diagnosis is AIDS, many states will cover the costs with a positive HIV status. All of these options must be presented after the baby is born and doctors should work with their patients to find the best option. Another concern, brought up on the political floor, is that mandatory testing violates the Constitution. If a mother knows the status of her or her child, involuntarily, that violates her right of privacy and subjects her to discrimination; she could lose her job, insurance, face discrimination in society or physical abuse at home (McMillion). Making sure that no infant is involuntarily infected with HIV should be the first priority, of not only health care providers but by mothers themselves. The American Medical Association (AMA) was originally against mandatory testing because there was little a doctor could do to help treat the pregnant mother and unborn child. With new discovery of AZT, the treatment used to reduce the rate of transmission, the AMA has reversed their opinion (Schuyler). The mandatory testing will not allow women to forever remain ignorant about their status. It forces women to face the disease much earlier in their lives and presents them with a choice, a choice that replaces the one that was taken away—let the HIV take its course but help reduce her baby’s chance, seek treatment for her and the baby or do neither of them and take the risk of exposing her child.

Fate In Macbeth :: essays research papers

In Macbeth, Shakespeare shows how the witches’ prophecies, Lady Macbeth’s desire for power, and Macbeth’s yearning to be king, affect the fate of the play. In Act I, the witches’ chant show how Shakespeare gives the fate of Macbeth, “Thane of Glamis';, ';Thane of Cawdor';, “that shalt be King hereafter';.( Act 1 scene 3, lines 48-50) He has no other choice, but to believe them because there first two predictions were true. They call him the Thane of Glamis, which he is at the present time. Then they call him Thane of Cawdor, which he finds out shortly after that he is the new Thane of Cawdor. Lastly they call him King hereafter, which he realizes is his fate. Macbeth sees this fate in his eyes to be very unlikely and almost impossible because of the current circumstances. His reaction to the witches is “stands not within the prospect of belief';( Act 1 scene 3, line 74), which tells the reader that the witches’ prophecies are a far reach from reality. Macbeth begins to think if he ever had the chance to become king that it would be a great honor that he would accept, “If chance will have me King, why, chance may crown me';.(Act 1 scene 3, line 143) The prophecy of Banquo’s son having power in the future effects the actions of Macbeth later in the play too. The thought that Banquo’s child might take over the thrown from Macbeth makes him feel the need to get rid of him. Fleance, Banquo’s son, gets scared as his father is being killed and flees, “Fly, good Fleance, fly, fly, fly!';.( Act3 scene 3, line 18) After his talk with the witches Macbeth starts to think about their predictions, and how he will have to kill the king. This frightens Macbeth to think about killing his great king, so he decides to let fate lead him into the future.   Ã‚  Ã‚  Ã‚  Ã‚  Lady Macbeth actions play a huge role in the fate of play by pushing him into killing the king. The instant she reads the letter from her husband that explains the prophecies Lady Macbeth wants to make her husband kill the king, “to catch the nearest way. Thou wouldst be great';(Act 1 scene 5, line 13). This shows the evil ways of Lady Macbeth and her selfishness. She does not care if her husband would be in danger when trying to kill Duncan, but what she would be able to do if she were queen.

Fatherhood Essay

Homer Simpson from The Simpsons, Peter Griffin from Family Guy, and Jerry from Wizards of Waverly Place, are just a few of the many youth television shows that present a dangerously distorted male figure. Or The Sweet Life of Zack and Cody, who run rampant throughout the hotel that they live in with their mother who was left to raise her children due to a dead beat father who left the family when the kids were young. Whether there is a Dad or there is not a Dad; they are presented as weak, childish, and brainless. These men are, at best, the whipping post for the strong-willed mothers who apparently have the real power and are the ones that essentially keep the home and the children from falling apart. It is clear that the role of Fatherhood has been distorted and watered down in the current century. Because of this, many modern day fathers fail to accomplish their duties towards their family, duties defined in Scripture, not because they do not want to but because they do not understand how crucial they are to their family, because society tells them that they are not really needed, and simply that they do not even know where to start. The task of being a father is of critical importance, and it has never been more so than in this day and age. A child’s relationship with Dad is a decisive factor in that young man or woman’s health, development and happiness. Stephen K. Baskerville, an American scholar of political science as well as a leading authority on divorce, child custody and the family court system, wrote, â€Å"A generation of fatherhood advocates has emerged who insist that fatherlessness is the most critical social issue of our time. In Fatherless America, David Blankenhorn calls the crisis of fatherless children â€Å"the most destructive trend of our generation† (1995, 1). Their case is powerful. Virtually every major social pathology issue has been linked to fatherless children: violent crime, drug and alcohol abuse, truancy, unwed pregnancy, suicide, and psychological disorders—all correlating more strongly with fatherlessness than with any other single factor, surpassing even race and poverty. The majority of prisoners, juvenile detention inmates, high school dropouts, pregnant teenagers, adolescent murderers, and rapists come from fatherless homes (Daniels 1998, passim). Children from affluent but broken families are much more likely to get into trouble than children from poor but intact ones, and white children from separated families are at higher risk than black children in intact families (McLanahan 1998, 88). The connection between single-parent households and crime is so strong that controlling for this factor erases the relationship between race and crime as well as between low income and crime (Kamarck and Galston 1990, 14)† (Baskerville, independent. org). These statistics bring forth something vastly different than what is seen in pop culture’s most-watched TV shows. Despite these staggering statistics, no attempt is being made to change this very prominent issue that American society faces every day. Instead of the government focusing on getting rid of poverty through public school systems, go to the true source of the issue which would involve eliminating one-parent families and teaching every young man the importance of fatherhood and should be preparing them to step up when that day comes. History also plays a key role in the downfall of Male leaders in the home. The Industrial Revolution came upon the world with great force. Women began entering the workforce and started becoming more and more independent. Feminists rose from this age and helped fuel the beginnings of what we see today: that being, more and more single family homes, often being run by the mother and not the father. Women think they can do it on their own but this is not always the case. There are some women out there who have been able to raise successful children but this is not the case for many other single family homes. The bible is very vocal when it comes to fatherhood. The concept of fatherhood begins with the one who created the universe. Derek Prince, an international Bible teacher, says that â€Å"The fact behind all other facts is that God created the universe as father. He left his imprint on every aspect of creation† (Prince, 57). God is indeed, the perfect father whom every earthly father should model themselves after and give their all to be the best father they can be. Proverbs 22:6-11 reads, â€Å"Train up a child in the way he should go: and when he is old, he will not depart from it† (English Standard Version). The father is the initial instructor of his children and therefore sets the path for how they are going to live their lives. Ephesians 6:4 is a summary of instruction to parents, represented by the father, in a negative and positive way which states, â€Å"and now a word to you fathers, don’t make your children angry by the way you treat them. Rather, bring them up with the discipline and instruction approved by the Lord† (English Standard Version). This is where the issue of discipline comes into play. The father should not discipline with the intention of frustrating their child or making their child feel less of themselves. Wanda L. Ball, an author, speaker, and teacher, writes, â€Å"A wise parent wants to make obedience desirable through love and gentleness. Christian discipline is needed to prevent children from growing up without reverence for God, respect for their parent’s authority, knowledge of Christian standards and self-control. 2 Timothy 3:16-17 says, ‘All scripture is given of God and is profitable for teaching, reproving, correcting and instruction in righteousness; that the man (or woman) of God may be completely equipped for all good works. ’ This is what the Bible says about being a father† (Ball-publications. com). With this being said, a solid framework for how a father should be is established. The tricky part is how to carry this all out. God is indeed the model father. As Josh McDowell writes in his book, The Father Connection, â€Å"He is a tender Father who invites us to address Him as ‘Abba’†¦He is a listening Father who bids us to approach him boldly as ‘our father in heaven’†¦ He is a loving Father who freely and forcefully demonstrated his Father-love at the baptism of his Son, Jesus with a voice like thunder that said, ‘This is my Son, whom I love; with him I am well pleased. ’ He is a giving Father who gives good gifts to his children. He is the Father of all, the very definition of father-hood, the fount of everything that is good, moral, and worthy of imitation† (McDowell, 18). If this is not how a father would want to be then something is very wrong. Every man should be humble enough to model themselves to be like their Heavenly father who gave them the opportunity to even be a father. God is a wondrous God who is more to us than just a Creator. What follows will lay out all that a father should be towards his son, his daughter, as well as his wife. These will all be discussed separately and then related back to each-other in the end. For his son, a father must create an early bond with him, must be able to discipline his son, and lastly, must be a consistent example for his son in every aspect of life. For his daughter, a father must recognize that he is the first man in her life, must constantly encourage her, must exercise leadership and display perseverance, and needs to be there for his daughter by comforting her, being compassionate, and by supporting her. Lastly for a father, is his relationship with his wife, who is the source of his father-hood. How a husband treats his wife is crucial in raising children. A husband must be able to take input from his wife and be able to make decisions from that input, must love and cherish his wife at all time, and must also be able to give praise to his wife. A father’s children watch him constantly and one of the main ways children learn from their father is by observing how he treats their mother. The modern day man fails to accomplish his duties towards his son: to teach and guide him towards manhood. Fatherhood is not something to fool around with and take lightly. A father has the responsibility of properly raising members of the future generations. The job of a father is not just doing well in business but rather raising their son. A father’s main goal in raising his son should be to train the young boy throughout his early life how to be a man and to teach him what it means to be a man. Fatherhood is complex and requires hard work and commitment, as well as love. To start, manhood needs to be defined. Rick Johnson, a best-selling Christian author and speaker focusing on parenting, marriage, fathering, personal growth, character development, and masculinity, says that â€Å"authentic manhood is living for a cause bigger than yourself† (Johnson, 18-19). This means that one should not simply live for themselves but live for the benefit of others. A man needs to be a servant to others which includes, first and foremost, his wife and children; to be the protector and leader. When it comes to the son, he needs to be able to look at his father in a similar way to the way he looks at superheroes like superman and spider-man. In other words, his father needs to be able to look at his father and say, â€Å"I want to be like my dad when I grow up. † For a father, this type of respect must be earned. Relationships are hard work and take effort and care. As it says in Proverbs, â€Å"train a child in the way he should go, and when he is older he will not turn from it† (English Standard Version, Proverbs 22:6). A father needs to focus on his character because that is the best way to gain a young boys respect. A father could be courageous, compassionate, loving, strong, understanding, and so on. A son will notice this and seek to emulate it. To start out, a father must begin to bond with his son in his sons early years. This is much harder to do now than it did in the past. Before the Industrial Revolution, the father and son were with each other almost every moment of every day. The father would work the land at home and would train his son at an early age to do the same. Fathers did not have to take time out of there day to have â€Å"bonding time† with their son. It just happened because that’s how the times were (Johnson). Unfortunately, after the Industrial revolution, the men started to work outside of the home for hours and hours on end and were not home nearly as much. In current culture it becomes more and more difficult for fathers to bond with their sons in the early stages of life. Cheryl Erwin, a licensed marriage and family therapist who provides parent coaching, parent education, and professional training to help you develop both wisdom and skill wrote, â€Å"A father’s role in the raising of his children has changed dramatically over the past century or two. In generations past, sons expected to follow in their fathers’ footsteps, apprenticing in their work and in their approach to life. During the nineteenth century, however, fathers began to go out to work, and the measure of a man’s success slowly changed. Rather than the closeness of his family and the strength of his family business, a man’s worth could be measured in his income, the value of his house, and the size of his car. Parenting became â€Å"women’s work†; fathers were just too busy earning a living. And generations of boys grew up hungering for closeness with a father they barely knew, someone who came home only to eat dinner, look over omework, hear about the day’s misbehavior, and watch a little television† (Erwin, life. familyeducation. com) Sons yearn for their fathers. In Proverbs it says, â€Å"The glory of sons is their fathers† (English Standard Version, Proverbs 17:6). Just as God’s people seek to worship him, a son seeks to worship his father. It’s clear that young boys seek to be like their father. They try to walk the same way, talk the same way, dress the same way. It is a part of our genetic makeup. Rick Johnson writes, â€Å"Our sons’ eyes are watching us constantly. They observe how we react to the many justices and injustices of the world† (Johnson, 20). They need to see a man’s ability to recover from mistakes and stay strong in tough times. A boy relies on his father to be there through all of what life brings forth. Next, a father needs to be able to discipline his son. Many men misunderstand the concept of discipline. They think that discipline should be used to instill fear in their children for what he might do to punish them for their wrongful actions. This however, is exactly the opposite of what disciplining is. Discipline is to be done in love and not anger. One does not discipline because he is angry that his child has overstepped his bounds. Instead, he should be committed to teaching the child what to do and what not to do; to know what is right and what is wrong. Dr. Lawrence Balter, a child psychologist and parenting expert wrote that â€Å"discipline is not just punishing, forcing compliance or stamping out bad behavior. Rather, discipline has to do with teaching proper deportment, caring about others, controlling oneself and putting someone else’ wishes before one’s own when the occasion calls for it. When disciplining, the focus needs to be on teaching and not on punishing. Over time, as a father bonds with his son and develops a deeper relationship with him, the son should not have to fear the wrath that is about to come but should instead fear disappointing him due to the deep respect the son has for the father. Lastly, possibly the most difficult of all, is the father being a constant example to his son. In order for the son to accept things that he is corrected about, he must see that the Father does those things that he is constantly instilling in his son. The most important of which is being respectful to everyone. In order for one’s son to respect him, they must see that the father respects everyone in all situations including his son. In order to get respect you must first give it . Respect is earned. In relation to having respect for others, the father must display self-respect. A boy must see confidence in his father. The father must know that no matter what people think of him his son will always think highly of him. This goes a long with the fact that boys yearn for their fathers love. Included in being an example is having respect for women. Chivalry, something that has been around for hundreds of years is becoming less and less implemented in young men by their fathers. One of the simplest ways a father can do this is by opening doors for women. This shows a young boy that we are willing servants of women in that we do the â€Å"dirty work. † A woman is delicate and should be treated as such. Chivalry is only the half of it. A father needs to be an example for his son by how he treats his wife. The bible calls men to be considerate of their wives and to treat them with respect. If a son sees his father disrespecting his wife he will more than likely treat women in a similar fashion and vice versa. In the end, the father plays the most crucial role in the development of a young man. It is easy for a man to become distracted with all of the things life throws at him and forget about how important he is to his son. A man needs to set his priorities straight from the moment he gets married and has children. In all things, God is first, family is second, and work is third. A man needs to, above all else, instill biblical principles in the family life. He needs to be the anchor of the family in Christ. He is the natural leader and needs to act as such. His job is to raise a son with the same values. Moving on to daughters, Meg Meeker, a Pediatrician, wrote, â€Å"Fathers, more than anyone else, set the course for a daughter’s life† (Meeker 1). Whether a father wants to believe it, he is the most important person in a young girl’s life, not the mother. The problem today is that fathers assume they do not have much of an influence on their daughters. A father automatically thinks that the mother has the bigger responsibility over the daughter because she can better relate to a girl’s problems. In media, it is very common for the father to cause their daughter to cry over an unimportant issue and then would send the mother after her to comfort her. Unfortunately, this is how it is in many homes. Fathers are becoming more and more distant from their daughters and are unaware of how detrimental this can be as they become more and more uninvolved in their daughter’s life. The modern day father fails to accomplish his duties towards his daughter and to realize how important he is to his daughter, not because he does not want to but because he does not know what to do or even where to start. A father needs to recognize that he is the first man in his daughter’s life, needs to be encouraging of his daughter, must display leadership and perseverance, and must be able to be compassionate and understanding towards his daughter’s emotions and problems.

Rock ‘N’ Hip, Hop ‘N’ Roll, and the Integration of Music

From bell bottoms to Barbies, every generation has its own distinct trends. While various fads have cropped up in each era, music has always been a key element of culture. Starting in the 1950’s, music became integrated within the American culture as the favored form of expression. The popular types of music found on the Top 100 lists today however, have changed dramatically since then. What has promoted this obvious change in music choice? While rock ‘n’ roll still holds its own in the music billboards of 2010, the general public now prefers the mechanical sounds of hip hop and pop. So which trends in music and in thought made the rebellious rock ‘n’ roll such a craze in the 1950’s, but not now? Each era has had specific trends, schools of thought and attitudes that have veered them into a specific genre of music. Rockin’ Out Before 1950, the American culture held firm social expectations. Males were expected to enroll into the military or work, and women were expected to stay in the kitchen. America was pulling out of the depression, and wealth and prosperity was not considered a necessity. As the United States prevailed in World War II however, America started to change startlingly. While many people were focused on conforming with their neighbors, the social structure was revolutionized. Soldiers returned, many experiencing traumatic psychological and physical problems. Women who had integrated themselves into the work force now found themselves replaced by returning soldiers. Most importantly, families started experiencing a great deal of economic independence. This increasing affluence gave teenagers a chance to break away from their parents’ lifestyles. Teens started creating their own clothing trends, dance fads, and hairstyles (Cox). As these new fads and styles starting breaking away from social norms, rock ‘n’ roll became the sound of change. Conservative parents viewed rock ‘n’ roll, and the hip gyrations that came with it, as a gift from the devil. Despite their parents protestations however, teenagers idolized musicians like Carl Perkins, Johnny Cash and Elvis. So what made rock ‘n’ roll the epitome of 1950 culture? Four recording companies-Decca, R. C. A. , Columbia and Capital-had a virtual monopoly over the popular music field in the early 1950’s. This control made rock ‘n’ roll wildly popular, simply because there was no competition (Lewis 47). As the 1950’s went on, their control weakened, yet rock ‘n’ roll still prevailed as the dominant music genre. A contributing factor to its increasing popularity was the lack of musicians being schooled in theory, technique and composition. Rock ‘n’ roll paved a golden road for a small, charismatic group of people. They provided music rapidly to the American public, without having to compose masterpieces rivaling the music of Bach, Liszt and Debussy. Rock ‘n’ roll also created an easy and fun way to express complex emotions through beating rhythms and twisting ostinato patterns. Simon Anderson explains, â€Å"The amplified bass seems to produce a kind of second-level rumble, a subsidiary moaning and groaning, an incantation of the adolescent subculture, where no one really knows or cares how they feel about life. † This â€Å"incantation of the adolescent subculture† spoke to the class, gender and racial conflicts tearing through America at the time. Rock ‘n’ roll introduced the American white culture to black music. Teenagers soon became addicted to the rhythm and blues and rock ‘n’ roll, all of which was black-inspired. The crossing of racial culture helped the disintegration of the color line. Appreciation of black music helped increase recognition of blacks in popular culture (Bertrand). Though the rhythms and beat of rock ‘n’ roll spoke to the carefree teenager life, often the lyrics promoted conventional values and strength in relationships. 83. 4% of songs in 1955 were love ballads in the conversational mode (Carey 723). Most songs told of lovers, yearning for each other in some type of sense. This theme reflects the attitudes of teenagers in the 1950’s, as this was the first generation people were allowed to marry for love. Women had more freedom to travel into the workplace and finally be on equal grounds with their husbands. Husbands did not have to leave their wives for war. Children had more autonomy as parents no longer dictated who and when they were going to love. However, as this freedom was increasingly integrated into American culture over time, the amount of love related songs dramatically dropped. In 1966, only 69. 5% of produced songs were about love and courtship (Carey 723). Rock ‘n’ roll provided the perfect form of expression in the 1950’s. It combined lyrical ties to radical social changes and catchy rhythms unique to its generation. What’s Hip Now? The change tearing through America in the 1950’s persists to this day. 2010 has brought a busier, more materialistic, culture than ever before. The trends of women working outside of the home and increasing teenage autonomy persists. American teenagers are given more discretionary time than ever before in history. Reed Larson studied this continuing trend and explains, â€Å"If we look back over the past 200 years, the most striking historic change in young people’s use of time is that youths spend much less time on labor activities today than they did in America’s agrarian past† (160). Some teenagers use this newfound source of time dedicated to structured voluntary activities such as sports, theatre, work, etc. others dedicate escalating amounts of time to mind-numbing entertainment. And with hundreds of new forms of mass media, it is hard to not get caught up in the technology tornado sweeping through the nation. The endless barrage of t. v. , facebook, internet sites, music, iPhone’s and iPod’s, video and computer games can easily overwhelm the distracted teenager. Mass media however, is not promoting enlightening or uplifting ideas or values. Instead, popular music now screams lyrics advocating ridiculous displays of wealth, substance abuse and the need for physical love. Top rated songs like â€Å"Billionaire,† â€Å"Raise Your Glass,† and â€Å"Low† are all examples of this. Misogynistic rap lyrics have become a dominant feature in the work of several artists. Often in hip-hop and pop music, â€Å"women serve as mindless props or accessories to be doused with expensive champagne or to shake their half-naked bodies to repetitive beats and sexist lyrics† (Murry 6). In Eminem’s recent hit to â€Å"I Love the Way You Lie,† his last verse reads, â€Å"I'm tired of the games/ I just want her back/ I know I'm a liar/ If she ever tries to f***ing leave again/ I'mma tie her to the bed/ And set the house on fire. Songs like this expressing control over women physically, sexually and emotionally predominate popular culture. How did songs depicting such unrealistic and immoral ideals become the rage in American teenage culture? Perhaps it is hip-hop’s diligent presence in pop culture. For the last two decades, hip-hop has â€Å"prided itself on being misunderstood; it lacks sentimentality and is not easily thwarted by moralizing efforts† (Murray 8). And for the last two decades, American teenagers have prided themselves on being misunderstood, and have not been easily thwarted by moralizing efforts. A mass culture trend has changed communication from the sincerity of face to face conversation to the simplicity of texting and Facebook. This has lead to a decrease in sentimentality and an increase in misunderstandings between people. Moral beliefs practiced by preceding generations have also disappeared. Ethics such as chastity, honesty and virtue have become unfashionable and undesirable. The change in lyrics from conventional love ballads in the 1950’s to the focus on money and sexual prizes reflects the changes in behavior and schools of thought throughout the generations. Lyrical Art The lyrics found in any genre of music influences the emotions of the listener (Krumhans 45). Martina McBride’s pop hit â€Å"Concrete Angel† is a fantastic example of emotion correlating with song lyrics. The heart-wrenching song tells the story of an little girl who is killed because of physical abuse in her home. The chorus reads, â€Å"Through the wind and the rain she stands hard as a stone/ In a world that she can’t rise above/ But her dreams give her wings and she flies to a place/ Where she’s loved/ Concrete Angel. Though the melody, key, tension or dynamics help create an emotional state throughout this song, the lyrics were what made this song so emotionally powerful. â€Å"Concrete Angel† acquires its emotional meaning through the association of events that the general audience can relate too. Though the majority of the listeners will not have experienced physical abuse first hand, they can sympathize because they are aware o f the emotional, physical and mental damage violence incurs. Musicians know of the power lyrics hold. Lyrics can tell stories that make hearts melt, enlighten schools of thought never explored before, or create strong physical reactions. But lyrics that the majority of the public can relate to, sell better. This is the reason why the general themes songs have expressed have changed so dramatically over the last sixty years. The teenagers in 1950 were just starting to experience economic prosperity and free love. To listen to music completely revolving around money and sex would be crossing a line they hadn’t invented yet. And the youth in 2010 will not easily relate to ballads focused around falling in love with that one person because most are not looking for one person to love. Both the love-bound lyrics of the 1950’s and the materialistic lyrics of pop songs today accurately reflect the culture they predominate. Rhythm ‘n’ Blues Several other factors influence what makes cultural music popular. Lyrics must be in a proper combination of rhythm, harmony, key, dissonance, tension and dynamics for a song to reach it’s full potential. Even the untrained ear can distinguish feelings associated with the mode of the piece. Major, fast paced songs are associated with happy feelings while minor, slow, soft songs are correlated with sad feelings. Dissonant, unstable, tense songs often invoke feelings of fear. These feelings can all be present without powerful lyrics. Much of the world’s music is instrumental, and most of these create powerful emotion in the listener (Krumahns 48). So which musical factors specifically influenced popular music in the 1950’s and today? The drumming beats found in most rock ‘n’ roll pieces created a powerful sound teenagers revolved around. The harsh rhythms, instability of sound and rockin’ dance moves associated with rock ‘n’ roll all helped increase its popularity. Popular music today features fast paced songs with mechanical sounds in the background. Songs incorporate an inordinate amount of words per second, often leaving the listener wondering what they just heard. In the new hit single â€Å"Love Like Woe,† the listener hears, â€Å"Cause I got some intuition/ Or maybe I’m superstitious/ But I think you’re a pretty sweet pill that I’m swallowing down/ To counter this addiction/ You’ve got me on a mission/ Tell me darling, can I get a break somehow? Could I say no? ,† all in a mere ten seconds. The fast pace of songs are easily correlated with the fast pace of teenagers lives today. Teenagers are expected to excel in school, extracurriculars, athletics, music, and family life all at the same time. Pop music is branching away from traditional instruments to a more machine based background. The popular song â€Å"Like a g6† even goes as far as making the chorus voices sound computerized. Classical music appreciation has severely declined and sounds symbolizing a mechanical, over the top life, have taken control of the musical industry. The Ensemble Musical preference is very much behavioral. In the words of Simon V. Anderson, â€Å"If music educators did not believe that musical preference is socially conditioned. . . They would not work in the public classrooms at all, but rather, they would spend their time and energy in the science laboratories searching for the virus . . . that impairs musical judgment† (39). Popular music preference has much to do with the language, values and beliefs of the teenagers perspective of popular culture. Trendy music will be the music that teenagers can relate to and create for them the feelings they desire. Music choice however also reflects how the music makes one feel while listening to it. Popular songs in 1950 and 2010 reflect the culture they predominate through the general theme of lyrics and background noises. In each culture, music has been a favored form of expression and creates emotion based on what the culture wants. As even now, popular culture changes from liking bell bottoms to skinny jeans and back again, pop music changes with it to accurately reflect the culture it has been rooted upon.

10 Tips to Avoid Tick Bites

10 Tips to Avoid Tick Bites Finding an engorged tick on your body is never fun.  Ticks  carry diseases, which might make you think twice before your next hike into the woods. You dont have to avoid the outdoors, though. Your first line of defense is avoiding their bites. Follow these 10 tips to avoid ticks- and, more importantly, tick bites- when you head outdoors. Why Ticks Pose a Serious Health Danger   Unlike chiggers, cockroaches, and bedbugs, ticks are much more than a nuisance. They can carry and transmit several serious diseases that, untreated, can be debilitating or, in rare cases, even deadly. Not all ticks carry all tick-borne diseases, but of course, its better to be safe than sorry. If you are in areas with brush or grass at temperatures above freezing, you are at risk of tick bites.   According to the CDC, many different types of ticks located all over the United States carry disease. Tick-borne diseases include but are not limited to: Lyme disease- a disorder that can cause a wide range of serious symptoms ranging from joint disorders to heart issuesHeartland virusRocky Mountain heartland feverTick-borne relapsing feverTularemia Once you have a tick-borne disease, it can become chronic. Even after treatment, many people have residual symptoms from tick-borne diseases. About Anti-Tick Pesticides and Repellents DEET and permethrin are the two most effective pesticides against ticks. In combination with long pants, socks, and long-sleeved shirts, they can help protect you from ticks. Its important to know that: DEET is a completely different chemical compound from DDT. It has been tested and found to be safe when used according to instructions. It is very important, however, that it not be ingested.Permethrin is a potent pesticide but does carry some risks. Typically, permethrin is used on clothing, boots, and other outerwear. It should not be used on the skin.Veterinary products such as Advantage and Frontline can be applied monthly to cats and dogs and do a very good job of minimizing pest infestations (including ticks). Pet shampoos and coat treatments are likely to be less effective and much messier. Tips for Avoiding Tick Bites 1. Use a product with 20 percent  DEET or higher on both skin and clothing. Carefully apply the repellent by hand to your face, neck, and ears, avoiding your eyes or mouth. Adults should apply DEET products to young children, and its important to warn children not to touch their skin. You may need to reapply DEET products after several hours. 2. Apply permethrin to clothing, hiking boots, tents, and camp chairs. Permethrin products should never be used on skin. It remains effective on clothing through several washings. Permethrin is sold under the names Permanone and Duranon. You can use permethrin on your own clothing, but if youre expecting to need tick-proof clothing on a regular basis you may want to invest in pretreated clothing such as the line of gear sold by Ex-Officio. The treatment lasts up to 70 washings.​ 3. Wear light-colored clothing. Youll have a better chance of seeing a dark tick crawling on you before it makes its way to your skin. 4. Wear long pants and tuck them into your socks.   Tuck your pant legs into your socks, and keep your shirt tucked into your waistband. In areas where ticks are abundant, consider using rubber bands or even duct tape to create a tick-proof barrier at your cuffs. 5. Dont forget to treat your pet. Dogs often accompany their humans on the trail, and they are just as likely to attract ticks as you are. Fortunately, once-a-month treatments such as Advantage can keep ticks at bay with relatively little fuss. 6. Stay on the trail. Ticks are usually found in brush and high vegetation, waiting for a passing host. When your leg brushes through the vegetation, the tick transfers to your body. Walk on designated trails and avoid blazing your own trail through meadows or other grassy or brush-covered areas.   7. Avoid tick-infested places. In some places, ticks may be too abundant to avoid, even with the best repellents and long pants. If you venture a few feet into a wooded area or field and find your legs covered with ticks, turn around. 8. Be vigilant- do a daily tick check. Strip down and search all those places that ticks love to hide: in your hair, under your arms, between your legs, behind the knees, and even in your belly button. Remember that some ticks are tiny, so you will have to look carefully. Ask a friend to check your back, neck, and back of your legs. 9. Put your clothes in the dryer, and tumble them on high heat. Research shows many ticks can make it through the washing machine, even when you wash in hot water. Most ticks will die during a cycle in the hot, dry air of your clothes dryer, though. 10. Check your pets and your kids before letting them loose in the house. Ticks can easily drop off of pets and children onto carpets or furniture. Then they can wait there for days for a human being or pet to come along. Be sure to check both pets and children after time outdoors.

Is The Ladders Irresistible Or Irrational

Is The Ladders Irresistible Or Irrational Oooh, ah, la la la. Half-clothed men lying on an office floor in evocative poses.   Fully clothed (in office casual) men crawling on top of each other.   Women crawling (yes more crawling) or dancing on desks seductively, wind blowing through their hair.   Overactive wind machines. These images, overlaid upon a sultry â€Å"Oooh, ah, la la la† musical score, comprise a January 2011 television commercial from The Ladders.   It seems some effort was put into infusing this marketing piece with†¦Ã‚   ummm†¦Ã‚   political correctness?   The video is replete with intimations of gay relationships, interracial relationships, and Asian and Black successful careerists. But what’s politically correct about people seeking employment through sex appeal, regardless of how ridiculous it clearly is? I get it.   It’s a metaphor and it’s meant to be outrageous.   Come to The Ladders and we’ll create an â€Å"irresistible† image that will get you the job of your dreams.   But why would anyone want to work with a company that resorts to wacky sexual innuendo to gain clients who are climbing the corporate ladder? I also get that social media has blurred the distinction between private and public lives, and that employers might be able to view a prospect’s â€Å"relationship status† through a quick Facebook search.   Maybe sex and job search are no longer so far removed from each other as I would like to think.   Perhaps that’s a question for The Ladders.   I sent them a trackback so maybe theyll respond here. The small print in the video says â€Å"Be more attractive to $100K+ employers.†   One thing’s for sure, the folks in this commercial could use a LOT of help. I suppose that’s the point. Or perhaps this whole mockery is simply an attempt to create viral video. What do you think?   Is The Ladders irresistible?   Or just irrational?   Would you be more or less likely to hire The Ladders after seeing this commercial?   I would absolutely love to hear your opinions on this one! And if you want solid resume and cover letter help with just the right â€Å"pop† and appeal, consider The Essay Expert’s Resume and Cover Letter packages. Category:Job SearchBy Brenda BernsteinJanuary 10, 2011 6 Comments The Essay Expert says: January 10, 2011 at 12:14 pm James, you got me laughing! Thanks for the comment 🙂 Log in to Reply Judy Cullins says: January 10, 2011 at 6:03 pm Brenda, Thanks for this post.Ive seen this ad, and it was too bizzare for me. I like creativity, but this one went a little far for my palate. I think we all need more creativity in our ads and online promotions, so I take note of this idea. I use captch on my blog for business writing to include eBooks, online marketing, and web writing. I sometimes have trouble with it. Cheers, Judy Log in to Reply Hajra says: January 11, 2011 at 1:46 am Wackymore like awkward. It totally gives the wrong message. It might be hinting at You need to be sexually attractive to be hired. But then, isnt it sending out all the wrong vibesIs it all about your physical attraction or is there more to hiring and the likes. This ad doesnt air in my network (I live in the Middle East), but I wouldnt be surprised if it gets a record number of hits on You Tube. Its high time advertisers evaluate the social and psychosocial impact of their actions. Log in to Reply Rosanne Dingli says: January 11, 2011 at 2:53 am In my opinion, its a pun on the word attractive. These copywriters are rarely as deep as we think. Log in to Reply The Essay Expert says: January 11, 2011 at 8:32 am The Ladders website has copy to the tune of, Lying upside down half-clothed on your office desk wont get you a job. Want to make yourself attractive to employers? Sign up with The Ladders. I think the copywriters knew exactly what they were doing, and decided it was worth turning off a few people to get the publicity! Log in to Reply The Essay Expert says: January 18, 2011 at 11:47 pm Thanks for your great comment Tani! You have exactly the perspective and response The Ladders is going for. I actually agree with you (shhh dont tell my readers). Log in to Reply

Memorable Childhood Experience Essay Example | Topics and Well Written Essays - 500 words

Memorable Childhood Experience - Essay Example While legendary quarterback Joe Montana was gone, Steve Young had emerged as a serious force. Not knowing much about the intricacies of the game I grew to love watching Young play because he could scramble and make sensational things happen. For the last few years, the team had gone deep into the playoffs but had always been beaten by the Dallas Cowboys. I hated the Cowboys. But this year was different; they had brought on sensational cornerback Deion Sanders and were easily the most exciting team in football. As such it that year it became a childhood tradition of watching the games on Sunday. When my parents told me that in December we would be visiting San Francisco to celebrate the birth of my cousin and get to go to a game, my mind immediately shot to the team. Not that I didn’t appreciate having a new cousin, or visiting California, but after all this was the 49ers. Looking back on the experience I laugh at my singular focus on the team. We would fly into the Bay Area and my parents and I toured the city. I witnessed Alcatraz in the background, went up and down the famous hills, and over the Golden Gate Bridge. Today these are the important experiences, but back then they were only roadblocks between me, Candlestick Park, and the 49ers taking on the Denver Broncos. As we entered the stadium I remember being awestruck. I had seen replays on television of famous games that had been played here – dramatic comebacks orchestrated by Montana to send the team to the Super Bowl. I don’t remember much about the actual game. I remember focusing on the players and being mesmerized at being able to see them in person. The game itself was a blowout, with the 49ers destroying the Broncos. Lopsided victories were sort of a 49ers tradition.  

Vaccination for Babies 0-6 Months Essay Example | Topics and Well Written Essays - 500 words

Vaccination for Babies 0-6 Months - Essay Example I. Objectives:  I. Objectives:  The participants should be able to: A. Assess their own knowledge/insights, feelings, and apprehensions regarding vaccination of babies B. Verbalize the value of vaccination in the well-being of a child C. Prepare a vaccination schedule for their babies III. Lesson A. Nursing DiagnosisThe nurse will ask participants to form a group of three and discuss what they know and how they feel about vaccination for babies. These questions will lead to an assessment of participants’ knowledge and feelings about vaccination.Guide Questions:1. What is the purpose of vaccination?2. What advantages/disadvantages will it bring?  3. What types of vaccination do you know?4. Did all your grown-up children undergo vaccinations? What illness did they have so far?B. Methodology1. Thought Bubbles – The participants (in triads) will write down their answers on the thought bubbles (Fig. 1).2. Cooperative Learning – Participants will exchange knowled ge to come up with answers to the questions in the thought bubbles.3. Class Discussion – each group will present its thought bubbles to the class.   C. Teaching Aids1. Illustration board or A3 size bond paper for the thought bubbles2. Markers3. Computer with Internet connection4. LCD projector5. A4 bond paper for printing schedules6. Computer printer D. ProcedureThe participants will answer the thought bubbles and present it to class. This activity will help the nurse assess their knowledge and feelings on vaccinations.